As 2021 comes to rather anti-climactic close, we look
back at a year which forced us to reach for a strength and
resilience we never knew was possible.
For Portfolio North, it has been an
important year of significant growth.
Demand from advertisers and readers has
grown considerably, we’ve launched a
dedicated website and social media
accounts, grown our database and
welcomed a range of new partners. We
are now shown on dozens of out-of-home
smart digital display screens, which means
we now have up to 4million views of our
brand per week across our platforms.
I am incredibly proud of the progress
we have made within the last twelve
months. We have launched dedicated
social media platforms and a website,
struck up collaborations with The Social
Co., Smart Outdoor and Blueline Group
and welcomed a range of advertising
partnerships on board including City of
Sunderland, West Nautical and the Inn
Collection Group.
We recently announced that in 2022
the magazine will relaunch as a
bi-monthly publication from February. We
made the decision to double our annual
publications following the appointments
of digital executive, Becky Robinson and
experienced motoring editor Adam Gray
who will both work alongside content
executive, Sophie Swift and I. These
appointments, along with my
appointment as director of Portfolio
North, have been made to bolster further
growth and will allow us to support our
partners with a range of unrivalled
services and support.
Our relationships with our partners have gone beyond being included in
Portfolio North this year, as shown by the
success of our collaborations with West
Nautical and Blueline Group at Bradley
Hall’s annual Festive Fundraiser. West
Nautical kindly donated a three-night
charter on a yacht in the Mediterranean
to be auctioned, with the proceeds going
to our chosen charity partners, Heel and
Toe Children’s Charity and Marie Curie’s
Newcastle Hospice. This auction item
alone raised £13,000, helping us to reach
a total of £50,000 for the charities.
Blueline Group were also a sponsor of the
event – both of which were advertised to
hundreds of targeted guests.
Portfolio North, which was once a
publication to serve Bradley Hall
Chartered Surveyors and Estate Agents is
now a standalone magazine which
includes luxury properties, engaging and
informative business news and insights
and high-end lifestyle features. Moving
forward, the magazine will be in
association with Bradley Hall and in
partnership with several key local public
and private sector organisations.
In this edition, I am delighted to
feature a range of our regular advertisers,
including a feature on the perfect festive
season in St Barts from West Nautical, an
impressive range of new-build and luxury
properties from Bradley Hall, a fantastic
piano piece from JG Windows, an
informative piece on how to upgrade your
Tesla from Performance 28, a focus on
Gosforth, news from Hindle Campbell Law, Smart Outdoor, Fuse Media, Consult
North, Bradley Hall, The Social Co.
Academy, Karpet Mills, Emmersons
Solicitors, City of Sunderland and insights
from some of the leading figures in the
property industry.
I am looking forward to delivering six
publications next year, as well as
continuing to expand our digital presence.
Next year, we will be adding digital
advertising packages to our usually print
editorial and advert coverage – creating a
variety of options for our advertisers and
partners.
We will also be strategically adding
and strengthening our services so that we
can keep providing the best marketing
and PR support for local businesses –
whilst creating a valuable, engaging,
informative and entertaining publication.
We have big plans for 2022 and I can’t
wait to see where we are in a years’ time.
Most importantly, I would like to take
this opportunity to say thank you to all of
our partners, advertisers and readers, as
well as those who show their support on
our social media platforms.
Wishing everyone a Merry Christmas
and a Happy New Year. I hope that 2022
is a better year for
everyone.
