As the festive season approaches, it’s tempting to put off big decisions like selling your property until the New Year. However, waiting could mean missing out on one of the busiest times in the property market: the January rush.
If you’re planning to sell your property, acting now can give you a significant advantage.
Here’s why getting your property on the market in time for January is essential.
High Levels of Online Activity
The New Year is synonymous with fresh starts, and for many, that means house hunting. Property portals such as Rightmove and Zoopla report a surge in activity during January, with millions of people browsing homes during the first few weeks of the year.
Why the sudden interest?
- Post-Christmas Motivation: After the holidays, people are ready to turn plans into action, including moving home.
- Time to Browse: Many people have time off between Christmas and New Year, allowing them to research properties.
- New Year’s Resolutions: The “new year, new home” mindset drives potential buyers to begin their search in earnest.
If your property is listed in time for January, it will be perfectly placed to capture this wave of interest.
Beat the Competition
While January is a peak time for buyer activity, it also sees an influx of new listings. By preparing your property for the market in December, you can get ahead of the competition. Early listings in January are more likely to grab attention before the portal pages become oversaturated with new options.
Serious Buyers Are Ready to Act
The January rush doesn’t just bring casual browsers—it attracts serious buyers. Many people who begin their search in January are motivated by upcoming deadlines such as school term starts, new jobs, or financial commitments.
By listing your property early, you’ll position yourself to attract these buyers when their enthusiasm is at its peak.
The Christmas Window of Opportunity
Contrary to popular belief, December can be an excellent time to prepare your property for the market. Many buyers are already browsing online during the quieter moments of the holiday season.
- Boxing Day Spike: Boxing Day consistently sees a dramatic increase in online property searches as people start planning for the New Year.
- Holiday Browsing: Buyers often browse property portals during family downtime, increasing exposure for properties listed before January.
Listing in December ensures your property benefits from this pre-January momentum, setting the stage for a strong start to the New Year.
Start 2025 with Confidence
Getting your property on the market now allows you to start the new year with a clear plan. By January, you’ll have had time to gather professional photos, create an attractive listing, and ensure your home is market-ready.
Tips to Maximise Your January Listing
To make the most of the January rush, follow these tips:
- Professional Presentation: Invest in high-quality photography and a well-written description to make your listing stand out.
- Competitive Pricing: Work with an experienced estate agent to set the right asking price.
- Pre-Market Preparation: Declutter and stage your home to make it as appealing as possible to potential buyers.
January represents a unique opportunity in the property market, with a surge in serious buyers actively searching for their next home. By listing your property in December or early January, you can maximise visibility and capitalise on this high-demand period.
Don’t wait for the competition to flood the market—get ahead and make 2025 your year to move!
Contact Bradley Hall today on 0191 232 8080 to discuss getting your property market-ready for the January rush.
