If you’re thinking about selling your home, now is the time to bring your A-game.
With nearly half a million homes currently on the market—the highest supply since 2014 according to Home.co.uk—buyers have plenty of options, making it more challenging for sellers to stand out.
Although recent dips in mortgage rates make the market more appealing for buyers, the abundance of listings means they can afford to be selective. So, what does that mean for today’s seller?
Leading specialist property firm, Bradley Hall, shares their tips to support sellers in the current economic climate.
The recent buildup of available homes is no coincidence. Years of economic and political uncertainty, coupled with rising mortgage rates and moving costs, have slowed the rate of housing transactions, creating a backlog of homes. Now, many buy-to-let landlords are selling properties in response to tighter regulations and higher taxes, further increasing the number of homes available. And, with potential buyers eyeing the upcoming Autumn Budget for hints about interest rates, many are choosing to hold off for now, leading to slower buyer activity across the board.
In a market this crowded, it’s essential to put your best foot forward—and price it right. Competitive pricing is a must to capture buyers’ attention and encourage prompt offers. Properties that are priced too high risk being overlooked, while a well-researched, reasonable price can be a powerful way to stand out.
We recommend working closely with a knowledgeable estate agent to establish a price that reflects current market conditions while positioning your home as an appealing option among local listings. With branches on High Streets across the North, we have a good local knowledge of the North East’s main property hubs and can provide professional insight for sellers.
Some sellers even go a step further, pricing their homes slightly below market value to draw in interest and encourage quicker transactions.
Beyond pricing, the right presentation is key to making your property memorable. Freshening up paintwork, de-cluttering, and staging rooms to look spacious and inviting are classic ways to boost your home’s appeal. But in today’s market, going the extra mile can make all the difference.
Our expert Property Executives suggest seller incentives that resonate with today’s buyers, such as offering to cover stamp duty costs or obtaining planning permission for future extensions or loft conversions. These options help buyers envision long-term potential, making your home more enticing.
It’s also smart to think about timing and strategy. If you’ve recently put your home on the market or are considering doing so, talk with your estate agent about what other properties are available nearby.
Our knowledgeable team understand the nuances of local competition and can provide insights on how to emphasize your home’s unique strengths, be it a south-facing garden, proximity to top-rated schools, or recent renovations. By evaluating the surrounding market, Bradley Hall helps sellers leverage these distinctive features to draw interest and make their listings more attractive to buyers.
As a leading property firm, we understand the complexities of this market
and are here to help every step of the way. We work closely with our sellers to ensure every home we list is priced effectively, presented attractively, and marketed in a way that reaches motivated buyers.
Our team at Bradley Hall offers guidance on setting up your home for maximum impact and tailors strategies to make your listing stand out, including optimized online marketing campaigns and expert property photography to ensure your home gets the attention it deserves.
Ultimately, patience, planning, and smart positioning can be your greatest assets. A balanced approach that combines an attractive price, strong presentation, and buyer incentives will increase the likelihood of a successful sale in a competitive market.
If you’re ready to sell or want more insights on navigating the current landscape, reach out to Bradley Hall for tailored advice that aligns with today’s market demands.
Let Bradley Hall’s expertise work for you in turning your listing into a top contender in the busy housing market.
For more information, contact your nearest branch or visit www.bradleyhall.co.uk
