A LEADING property agency in the North of England has bolstered its board to supercharge ambitious growth plans.
Bradley Hall has appointed a new board member while strategically aligning its current board member roles as it looks to increase turnover from £4.8million to £10million over the next three to five years, while its team will grow from 58 to 120.
Cassie Moyse joins Bradley Hall’s board of directors as group marketing director. Three of the firm’s shareholders take on roles which will see them concentrate on strategic growth of their own areas of the business. Richard Rafique will become managing director – commercial, Matt Hoy becomes managing director – residential, David Cran becomes managing director – Yorkshire, while Catherine Bowley and Paul Czerepok will remain as group operations and group finance director respectively.
The newly defined roles will allow group managing director Neil Hart and group director Peter Bartley to support key clients and to develop the overarching business strategy for Bradley Hall, its each of its services.
The rapid growth of the firm and its future plans aim to position the company as a full-service property firm which becomes the first choice all services for both members of the public, organisations of all sizes and local authorities.
The move follows a year of significant growth for the firm, with the opening of a new office in Leeds city centre and creation of over 20 jobs across the business. The company was also once again named the most active commercial property agency in County Durham, Northumberland, and Tyne and Wear for the second quarter of 2022, having seen the value of its sales, lettings and acquisitions exceed £160,000,000 in the year to May 2022.
Richard Rafique, who has been a director and part owner of Bradley Hall alongside Neil Hart and Peter for seven years, said: “We are absolutely delighted to announce our ambitious plans for the future and proud to be continuing to work together as a board to reach our goals. With our redefined roles in line with the new demands which come with a growing business, along with the appointment of Cassie as our group marketing director, we have a clear strategy and responsibilities to facilitate the growth of the firm.
“Our mission is to work hand-in-hand with key organisations and people to support the ever-evolving built environment of the North, making it a consistently better place to live, work and socialise. Our new board structure, along with our fantastic team and the new talent which we will bring into the business over the next few years, will certainly support this.
“Over the last seven years we’ve grown from a stand-alone property agency into a full-service firm offering everything from planning and design to building surveying and property management, and the new responsibilities placed on our board members will ensure each arm of the business continues to develop and grow.
“Each of them brings a huge wealth of knowledge and expertise to their individual roles and I’m confident that they will each star in the next chapter of the Bradley Hall story as we look to 2023 and beyond.”
Cassie Moyse is a new appointment to the board, joining as Group Marketing Director. The appointment will see the experienced PR and marketing professional deliver more ‘strategic and results driven campaigns’ while continuing to lead all of its core marketing efforts, including; PR, digital, business development, events and growth opportunities. She will also continue to run business and lifestyle magazine, Portfolio North, as a separate entity.
Cassie said: “It’s been incredible to play a part in Bradley Hall’s growth over the past five years as PR manager, head of marketing and now marketing director. My appointment to the board will allow me to work closely with Matt, David, Richard, Cat and Paul to create strategic and creative campaigns in line with the business strategy as well as bring a new perspective to the direction of the business.
“Our aim is to continue being a business which is small enough to care about both our team and our clients, to create and maintain good relationships with all of our stakeholders whilst having the autonomy, motivation, knowledge and passion to deliver the best results.
“Our new brand and structure provide excellent foundations to build a £10m business on. As the firm grows, client habits change and the industry evolves, communications strategy has to adapt and I am very excited to be continuing to grow the Bradley Hall brand. I look forward to seeing all of the hard groundwork which has been done by my team and I come to fruition over the coming months and years.”
Matt Hoy, who will continue to lead the firm’s residential operations, said: “While the predicted economic headwinds will naturally throw up challenges for the residential property industry over the coming months and years, we remain confident that the expertise of our team will continue to drive the residential arm of the business forward as we look to the future.
“Over the past few months, we’ve seen activity and values rise across almost every area of the business, and as we continue to expand into new areas and open new offices, I’m wholly confident that the residential business will continue to go from strength-to-strength.
“We have fantastic staff and a dedicated board who are all committed to delivering the best possible results for our clients and I’m excited to be working with them to realise our ambitions as we look to the future.”
David Cran will take on the responsibility of Managing Director for Yorkshire, as Bradley Hall looks to continue investing in the region and growing its footprint outside of the North East.
As well as overseeing the main Leeds office, including management of all service lines, David’s new role will also see him lead the firm’s expansion into Sheffield, Hull, York and north Lincolnshire.
David said: “The opening of the new Leeds office was a huge milestone not only for the business, but for me personally.
“Since we opened our first Yorkshire base two years ago, we’ve gone on to assemble a team of experts who have fast-become the go-to agency for buyers and sellers across Yorkshire and the best is yet to come.
“A huge part of my new role will be overseeing the next phase of growth for Bradley Hall as we identify strategic opportunities to expand into Lincolnshire and Humberside and become an agency that stretches beyond the North East and Yorkshire and I can’t wait to get started.”
