Light at the end of the tunnel...
We made it. Following what could be the most challenging year of many people’s lives, there’s finally a light at the end of the tunnel. Despite the very individual and intense trials many people have faced during the last year, I look at the people around me see inspirational professional and personal growth. The storm of 2020 to early 2021 may have allowed us to take a step back, take care of projects that they wouldn’t have been able to under normal circumstances and come out of the other side better than before.
For Portfolio, it has been another year of significant growth. Adapting to client and readers needs, growing our offering and partners, creating a stronger digital presence and developing a sustainable and long-term strategy to ensure we are able to continue supporting businesses throughout the North. The appointment of our new content executive, Sophie Swift, also marks another milestone as the team grows. We are proud to be working with a range of local businesses and people to continue creating the engaging and interesting articles which our readers enjoy. In an environment where we are all drowning in content, it’s important to cut through the noise and provide stories which inspire, educate and entertain our audiences. Our aim is to keep providing a property, lifestyle and business publication with integrity and insight into the topics that our readers care about.
The wants and needs of consumers are changing, and whilst digital presence unarguably grows in importance, so does the need for a break from our screens. Digital detoxes are now necessary to de-stress as high levels of screen time are proven to have a detrimental impact on our physical and mental wellbeing. We know our readers enjoy taking some time out by picking up one of our printed copies and catching up on all of the property, business and lifestyle news from the North.
Whilst we continue to be a print-led publication, we are also respectful and knowledgeable of the fact that our digital presence is vital. We utilise the social media platforms and 27,000 strong following of our partners, Bradley Hall Chartered Surveyors and Estate Agents, and have also set up our own dedicated platforms in order to attract more readers and engagement for Portfolio and our advertisers - as well as adding to our established mailing list on a daily basis and publishing the magazine online.
I am delighted to continue working with successful, local social media agency The Social Co. in creating our social media content as well as an impressive video campaign which showcases some of our loyal advertisers and a sneak peek of some of the articles our readers can enjoy. The footage is now being shown on the big screens at both STACK Newcastle and Seaburn, as well as in-car screens with Blueline Taxis, a firm which counts its clients as some of the biggest businesses in the region. We are dedicated to growing our readership in creative and innovative ways whilst also prioritising the marketing, communications and PR support we provide to our clients.
I believe that one of our strongest advantages at Portfolio Magazine is our ability to understand our client’s needs – as we often sit on the same side of the fence. In handling the corporate communications, PR and marketing for Bradley Hall, I know exactly what our own challenges and requirements are, giving us the ability and perspective which allows us to understand those of others, too. We explore new opportunities constantly while always looking for the most effective ways to market our clients to a targeted audience, ensuring the best results and return on investment. These factors, alongside our all-inclusive packages which also include editorial and artwork, has proved successful for many of our advertisers in the past.
As always, thank you to our growing number of advertisers and readers for your ongoing support.
Enjoy Reading!
Cassie Moyse
Commercial Editor
Portfolio Magazine
