Jobsons of Alnwick, a cherished landmark with a rich history spanning over a century, is set to embark on an exciting new chapter following a change in ownership and an extensive makeover.
Originally established as a master saddlery business, the store has evolved into a beloved shopping destination for residents of Alnwick and beyond, stocking a variety of brands such as Barbour, Birkenstock, Dubarry and Jeffries, along with the finest equestrian goods.
After 23 years, owners Chris and Alison Todd have handed the ‘reins’ over to Rachel Wilson to breathe new life into the business and reach a wider demographic of customer.
Rachel, a resident of Alnwick for the past 13 years, is hoping to fill a gap in the market by introducing new products and is hoping to attract a range of new customers to the store.
Assisted by Bradley Hall, one of the North East’s leading chartered surveyors and property agents, the property officially changed hands on 12th January 2024, following its closure on 30th December 2023.
During its temporary closure until mid-March, Jobsons of Alnwick will undergo an extensive refurbishment aligning with Rachel’s vision for the store’s future.
The ground floor will continue to showcase renowned brands such as Barbour, Seasalt Cornwall, Aigle, and Le Chameau, to continue the store's luxury offering and will also feature a new selection of fashion-forward brands to sell at a lower and more accessible price point.
Names such as Sugarhill Brighton, Nomads Clothing and Holebrook are expected to make the stock, along with revered British footwear designer, Penelope Chilvers, whose boots are worn by the Princess of Wales, Kate Middleton.
The upper floor will be transformed into a dedicated space for children’s accessories and clothes to get more families through the doors, featuring beloved brands such as Ducky Zebra, and Me & Henry. The store will also offer essential basics, toys, games, and womenswear.
Rachel said: “I’m delighted to be taking over the reins at Jobsons of Alnwick. I have seen first-hand how much the store means to visitors - including returning holidaymakers who come back year after year.
“Many people, including locals, think of Jobsons of Alnwick only as somewhere to buy equestrian goods and country labels, but my aim is to change that. I want to shift perceptions and open the store up to a larger and more varied demographic – including local, parents and children.
“My hope is that by offering a mix of different price points for different types of customers, Jobsons of Alnwick will become more accessible, an all-rounder for both locals and visitors to the area.”
Rachel also plans to maintain the store’s dog-friendly policy, extend opening hours and launch a new website to facilitate online purchases.
The store’s existing equestrian goods will cease to be sold when it reopens and its long-established saddlery business - led by former employee John Bailey - will move to different premises.
Commenting on the sale of Jobsons of Alnwick, Group CEO at Bradley Hall, Neil Hart, said: “It was a pleasure to work with Rachel and assist her in purchasing this fantastic property. Her plans for the future are very exciting and we look forward to watching them come to life over the coming weeks and months.”
