I am delighted to bring you the tenth edition of Portfolio Magazine, the Property, Lifestyle and Business publication for the North East.
We’ve continued to create a bigger and better publication with each edition, and Portfolio 10 has certainly continued that trend. We have a range of the region’s best residential and commercial property opportunities, news from the outstanding local and national businesses and some luxury lifestyle pieces to give us the inspiration we need for 2021.
With the lead feature on the Riverside Sunderland masterplan, repeat contributions from many of our advertisers including Karpet Mills, Inn Collection Group, Developing Consensus, NewcastleGateshead Initiative, SBA, Gentoo, Master Debonair, Novellus Aesthetics and The Social Co. In preparing this edition I have met some inspirational business people along the way, while welcoming some new members to the Portfolio family, with features on an exciting project completed by Rowen Homes, outstanding features and news from luxury automotive specialists Performance 28 and an awe inducing feature from yacht specialists West Nautical.
We are proud to include a focus on the outstanding Riverside Sunderland development, with the pledge to create 1000 new homes, 10,000 new jobs and a transformed city centre, as well as a million sq ft of oﬃce space. The strategic plans will support connectivity, encouraging business and tourism in the city centre, providing a forward-thinking way of living and working and also futureprooﬁng the city’s economy. These ambitious plans undoubtedly provide us with the reassurance that despite challenging times, our region continues to plough on, our built environment will continue to change for the better while living, working and socialising opportunities for local people will not dry up as some may have feared.
In the marketing world, we’ve had to adapt approaches signiﬁcantly to meet changes in the public’s daily routines and consumer habits. Valuable print content continues to provide a much-needed break away from screen time, as many people are trying to appreciate the ‘little things’ which bring us fulﬁlment in lieu of the experiences we had when freedom was a given.
Digital marketing continues in its growing importance, and we continue to adopt innovative approaches to reach target audiences and key demographics with relevant content. We’ve undergone signiﬁcant works on our website creating an uplift in traffic and enquiries every month of up to 72% year on year so far.
I am not alone in saying that I am, and always will be, passionate about the mix of print and digital marketing and PR, as they both serve different, and equally important purposes. My hope is that our readers will gain a sense of positivity and conﬁdence in our region and its business community thanks to the content in this edition of Portfolio. Issue ten is a testament to the driven, ambitious and dedicated people who are determined to maintain the vibrancy and prosperity of the North East.
There’s no denying that 2020 has been challenging, however, it is important for us all to reﬂect on the hurdles which have been overcome, the progress made and the lessons learned throughout the year, no matter how big or small.
As always, thank you to all of our advertisers and readers for your continued support.
Enjoy reading the full version here