Director of estate agency, Matt Hoy, tells Northern Insight how and why the firm makes every property look like it’s worth £1,000,000
Director of estate agency, Matt Hoy, tells Northern Insight how and why the firm makes every property look like it’s worth £1,000,000
The Bradley Hall brand has been built over 30 years, and especially over a recent period of growth, has become known as a market leading full-service property agency. In the past three years our estate agency operations have expanded into Alnwick, Morpeth, Sunderland and Hexham while continuing to develop a further growing presence in both Durham and Gosforth.
Our reputation has been built upon quality service and excellent marketing, and our property expertise is often associated with luxury mansions or the higher end of the price scale. Our branch windows are full of impressive looking properties. We know that a photo speaks a thousand words, and the first and most important factor when marketing a property is often the imagery.
We employ only the best professional photography as standard, so all our properties are displayed to their full potential. It may as a result look like everything in our window is worth £1,000,000, but the fastest moving price bracket across our offices is between £150,000 and £550,000.
While our competitors may not send a professional photographer out to these properties as part of their standard package, we think it is the most important factor in the process in order to secure the best price for our client’s homes. In addition, many properties within this price bracket are sold within the first few weeks of them coming to market – which explains why you see them a little less frequently in our windows.
There is an association between high quality marketing materials and high fees or additional costs, however, at Bradley Hall this is not the case. We provide bespoke packages to meet the specific needs of each client, while working hard to ensure every one of our clients, no matter the price of their property, receives the best value for money and ultimately the best price for their home.
As well as using professional photography, our marketing includes; high quality lifestyle brochures, online marketing, bespoke advertising and editorial opportunities and glossy backlit window display cards.
Our property experts and specialist marketing team provide cost effective and targeted marketing to put your property in front of the right audience. Whether your property is suited to a first-time buyer, a growing family looking for a new home or someone searching for a luxurious mansion, we ensure it is marketed to the right people. We are both proactive and reactive, and up to date with the most effective and creative print and digital marketing tools to get your property sold quickly – and for the right amount.
Bradley Hall is a truly regional firm, with a dedicated team of experts and a quality service which is unrivalled by other agencies. We boast the highest qualified team in the region including; 10 RICS registered valuers to advise and influence mortgage valuations and 15 trained and fully qualified chartered surveyors.
