Created 28th May 2021

• Pandemic forces cancellation of all public collections for first time in the Great Daffodil Appeal’s 35-year history

• Marie Curie Development Board urges the region to get behind the charity this spring

• Loss of collections will leave the charity with potential £3m deficit for the campaign

End of life charity, Marie Curie, and their Newcastle Hospice Development Board are calling on organisations across the North East to show their support this year by helping pay for a day at the Newcastle Hospice.

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Marie Curie’s flagship fundraiser the Great Daffodil Appeal – reached it’s 35th Anniversary in March but, for the first time, had to cancel all their iconic public collections for the campaign. Because of this the charity is facing a potential loss of over £3 million, but a new initiative from The Pears Foundation means that supporting organisations who commit to raising enough money to pay for a day at the Hospice in Elswick will have their money match funded.

Adam Serfontein, Chair of the Marie Curie Newcastle Development Board said that any new campaigns to raise £8,587, which cover the running costs of a day in the Newcastle Hospice, would make a huge difference to patients locally. Since the start of the pandemic all events and campaigns have been cancelled or postponed meaning income has been significantly impacted.

And in light of the charity’s biggest fundraiser of the year, the Great Daffodil Appeal, not being able to go ahead in its usual guise, it is a fantastic way to support the cause and ensure that Marie Curie Nurses, doctors and hospice staff can continue working on the frontline throughout the pandemic caring for people at end of life.

Last year, the charity saw a 16.5% rise in the number of people they cared for at end of life, compared to 2019 and their support line saw a 20% increase in calls too.

Adam said: “Over a year since the world was gripped by the coronavirus, we're still living through the many challenges the pandemic has brought us. Looking ahead, the need for Marie Curie’s services has never been greater. For our hospice, situated in the heart of Newcastle, the impact of the pandemic was immeasurable and yet throughout, the team have continued to be there offering care and support to people and their families at the end of their lives. “The Newcastle Hospice Development Board and I are delighted to launch our new Pay For A Day Campaign which we hope will enable us to raise enough money to fund as many days as possible for our hospice in Elswick. We’re asking people to give whatever they can to contribute towards each day and support our campaign. The coronavirus might have stopped much of our usual fundraising, but we can’t let it stop our care”.

The Newcastle hospice development Board have launched a campaign to pay for as many days as possible between now and the end of November to ensure every day benefits from the Pears Foundation incentive. to support the campaign to Pay for a day at the Newcastle hospice, visit

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