A NOTE FROM THE EDITOR…
The past few weeks have brought forward hurdles we never would have anticipated just a few months ago. It goes without saying that the Covid-19 pandemic has thrown all of our plans into uncertainty both professionally and personally and many key workers are putting their own health at risk to support our communities and people
It’s an overwhelming time, parents are home schooling their children whilst trying to juggle working from home and household responsibilities, vulnerable people are in isolation and business owners are doing all they can to protect their clients, employees and companies. Key workers are dedicated to providing us with essential products and services whilst NHS workers are sacriﬁcing so much to try and keep us safe and well.
In the PR and marketing world – it goes without saying that it’s time to adjust our campaigns, content and messaging. It’s important that organisations bear in mind that the general public will likely be worried and have a shift in their priorities. It’s time for industry experts to oﬀer their advice and guidance to reassure the public.
Portfolio has always been led by its print readership, distributed across the region to targeted residential areas and businesses. We’re looking forward to sending out our printed copies in a safe and eﬃcient way, by post and whilst adhering to government guidelines.
However, with challenges come new opportunities and we know that consumer habits have shifted during this time. We’re now focussing on our digital eﬀorts, which will result in us exceeding our usual readership of 35,000.
Bradley Hall’s digital presence has grown and has largely been driven by social media, building steadily over the past two years. Digital marketing provides us with the ability to reach a highly targeted audience which is arguably limitless. Social media is allowing us to reach more people than ever - a recent organic Facebook campaign brought us approximately 750,000 views over the course of only a month. We’re creating extremely targeted campaigns for us and our clients using digital platforms.
We’ve been working hard for a long time to bring our readers some new, exciting and engaging content, which we’ve adapted to the current climate. We hope that you ﬁnd our content helpful, insightful and enjoy our lifestyle pieces as a few minutes of light-hearted reading during this stressful time.
In a time when no-one is sure what will happen, it is important for us all to come together and support one another. Earlier this year we were asked to ‘Be Kind’, and now that is more important than ever. It is essential to maintain good mental health and use our daily allowance of exercise well, be productive and maintain a positive routine. Keep in touch with friends and relatives via video call and do the things you’ve been putting oﬀ for lack of time.
Thanks for your continued support and for reading.
This article has been featured in our property, lifestyle and business magazine, Portfolio. Read the full edition here.